I.T Group’s Dover Street Market Beijing formally launched with revamp
Dover Street Market Beijing, formerly I.T Beijing Market, has opened for business with a brand-new interior.
The four-storey, 2200sqm glass house fashion landmark was restructured and redesigned, before a soft opening in April. This week, I.T Group has formally launched the new store, with further upgrades and additions, while renewing the brands and visual displays in line with other DSM stores around the world.
Much of the interior was redesigned by Rei Kawakubo of the Comme des Garcon team.
New features include a “village hut” installation at the entrance as well as diverse and contrasting layouts, materials, and colors on every floor, attempting the DSM signature “Beautiful Chaos” style.
Highlights include a Molly Goddard white dress and wooden-blind partition theme on the second floor; raw industrial metallic silver displays weaving throughout the third floor, and a dynamic white sneaker space and T-shirt space gallery on the fourth level.
The market has released a full adjusted space and brands schedule for the Fashion Week 2018 season.