Facebook, Isobar, Sands China, TrendWatching headline Social Media Masterclass

Speakers from Facebook, Isobar, Sands China and TrendWatching headline tomorrow’s Retail Social Media Masterclass in Hong Kong tomorrow afternoon.

The four-hour seminar at KPMG’s theatre in Hysan Place is organised by Inside Retail Hong Kong with the support of KPMG, HKTDC, BeFast and Bigboxx.com.

The Retail Social Media Masterclass is designed for retailers who are struggling to understand the constantly changing landscape of social media, from Facebook and Instagram to Pinterest and WeChat. Where should your brand be? How much is overexposure? How much is underexposure?

During the afternoon, experienced strategists and marketers will speak, including:

Arthur Yuen, business director, branding, Greater China at Facebook: How is the world’s largest social media hub enabling engagement with potential customers?

Rita Simonetta, VP of retail marketing at Sands China: Learn how Sands uses social media to reach literally millions of Chinese online and to engage with visitors to its properties before they leave home and when they arrive in Macau.

Singapore-based Nathania Christy, head of Global Insights Network at TrendWatching: Nathania spends her life analysing trends in Asia and beyond and will outline new ways brands are using social media to build fans, followers – and ultimately customers.

Katheryn Lui, strategic planning director at Isobar: A seasoned advertising agency executive Lui’s team has driven social media and digital campaigns for big-name brand clients including Uniqlo, Audi, Van Cleef & Arpels, La Mer, Lego and Adidas.

Sergio Argento, founding partner at Impacta: Sergio is an experienced video producer, startup founder and innovator who will take us through examples of how video can break through the clutter delivering subtle brand messages in an entertaining way, building awareness and connection with new and existing clients.

Anson Bailey, head of technology, Hong Kong and head of consumer & retail, Aspac at KPMG China, the event chairman, will look at the broader impact of social media in Hong Kong and beyond, the demographics of those who are connecting with it and dare to predict what the future holds.

The seminar concludes with a cocktail reception and networking opportunity.

Tickets are still available for tomorrow’s event.

Further information is available online on our event website

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