Korean fashion brand Chuu opens Hong Kong pop up

Edgy Korean fashion brand Chuu is set to open its first pop-up store in Hong Kong.

The FanFanChuu pop-up store opens in Shibuya 109 in Harbour City, marked by its cutesy pucker-lipped mascot Fan Fan Duck.

The Chuu pop-up store has previously appeared in the Shibuya 109 flagship store in Tokyo, and proved popular for its “-5 kg jeans” and their purported slimming effect on the wearer.

The pop-up will be located facing the street with the densest traffic around the store in an attempt to attract customers with its “adult cute” aesthetic.

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