Maison Boucheron opens two new-format stores in Hong Kong
Heritage jewellery design house Maison Boucheron has opened two new boutiques in Hong Kong.
The boutiques, located at Pacific Place and Admiralty and IFC mall in Central, showcase a Parisian design ethic that recalls the historical Boucheron Hotel Particulier on the French capital’s Place Vendome. The Pacific Place boutique features a personal one-on-one experience in a dedicated VIP room.
The openings further strengthen the presence of Boucheron in greater China as it celebrates its 160th anniversary this year. They represent the first steps in the brand’s expansion in the region, with more new boutiques marked for Hong Kong, Macau, Shanghai and Beijing. There are currently more than 55 Boucheron boutiques across the world.