Chow Tai Fook launches art crossover exhibition in NY
Chow Tai Fook has mounted a New York – New York art crossover exhibition for New York Fashion Week, taking the company’s brands and Chinese art and design into the international arena.
Chow Tai Fook unveiled its high-end jewellery brand Hearts On Fire, as well as the latest New York – New York jewellery series in the art-crossover exhibition, created by Chinese students Scynge Xing, Zhang Mengtai, Wu Tianran and Chen Yihan from the top four art schools of the US, Parsons School of Design, Columbia School of the Arts, School of Visual Arts, and NYU Tisch School of the Arts.
Chow Tai Fook also cooperated with Graduates Art Fair to provide a platform for outstanding Chinese graduates to showcase their talents. Chow Tai Fook selected five young artists – Fu Qiang, Cheng Xiaofang, Zheng Jiahao, Ren Xiaofang, Ma Shaoning – from China’s top eight art schools to display their works at the exhibition.
Ma Yanli, Lan Xi, Jiang Zixin, Zhang He, Qiao Dawei and Tan’ai attended the event as charity ambassadors to show their support.
Chow Tai Fook says the New York – New York Art Crossover Exhibition is dedicated to promoting the development of Chinese art design, providing young artists with a platform to show their talents and using the brands’ influence to help more artists realise their dreams.
After debuting at New York Fashion Week Preferred Show Pier 59 Studio on Sunday, Chow Tai Fook’s New York, New York jewellery series is on pre-sale at major e-commerce platforms in China and North America, including Amazon, JD, Suning, Tmall and Chow Tai Fook’s own site.