Daniel Wellington opens at Shenzhen’s Bao’an Airport

Watchmaker Daniel Wellington has opened a new boutique in Shenzhen’s Bao’an Airport.

The first DW boutique in a travel retail location within a China airport and the third in Asia Pacific, the outlet has opened in the duty-paid area of the newl Terminal 3. The store offers the full range of Daniel Wellington products, including boutique exclusives, travel retail exclusive offers and an opportunity to shop the full DW assortment.

Helen Wong, head of APAC travel retail for the brand, said the location marks an important milestone for DW. “As we continue to expand in travel retail, we are committed to enhancing the customer experience through exciting locations globally. Through the form of boutiques and pop ups, customers can discover our timepieces and accessories, while enjoying unique DW moments.

“At our latest boutique at Shenzhen Intl Airport, fans will be able to enjoy a complimentary Daniel Wellington coffee while discovering their favorite style.”

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