Menswear brand Canali opens Secoo store
Upscale e-commerce platform Secoo has announced a partnership with luxury menswear brand Canali.
An Italian heritage brand known for tailor-made elegant menswear, Canali launched an online store on the Secoo platform last week, offering a wide range of luxury items. Throughout the partnership, Canali will synchronize its FW2018 collection on Secoo’s platform with its physical stores.
Secoo, which complements its online platform with nine offline experience centers in popular shopping destinations and CBDs in China, Hong Kong and Malaysia, has built a comprehensive global supply chain for upscale products and lifestyle services, and currently has 20 million members.
Last year, Canali was the second best-selling brand in SKP, Beijing’s largest offline luxury shopping mall. It runs its own production centers in Italy and has more than 1600 employees worldwide. The brand operates 180 boutiques and appears in more than 1000 retail stores globally.