Streetwear label Mischief plans pop up

South Korean streetwear label Mischief plans a pop-up store in Hong Kong.

Conceived of as a follow-up to the brand’s recent Tokyo activation, the Hong Kong event – held at Tsim Sha Tsui’s Loading Store from September 28-30 – will feature an assortment of brands and local artists, including local skating brand Victoria. Among the products available will be a Mschf x Victoria collaboration as well as selected Mschf pieces from its Spring/Summer 2018 collection. The first 150 customers will have the opportunity to win free giveaways.

Mischief was founded by Seo Ji Eun and Jung Ji Yoon, and is associated with on-trend separates, particularly graphic tees.


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