Jollibee Macau plans five stores

Jollibee Macau plans to open five stores in the city within the next five years.

The Philippines-founded fast-food chain’s president and head of international business Dennis M Flores told the Macau News Agency the plans are in alignment with the chain’s strategy to move more significantly beyond its core base of expat Filipino communities.

“There are at least four reasons we want to be in Macau. First, it is part of our expansion plan in the territories of Hong Kong and Macau, and we want to reach 50 stores for both Hong Kong and Macau in five years. Secondly, Macau is known for its vibrant and diverse food culture, and we are confident if we bring Jollibee here, acceptance would be pretty quick.

“Third, we know that Macau is home to about 30 million visitors a year. That is very good brand exposure. Fourth, there are 40,000 Filipinos working in Macau. They have a strong affinity with the brand.”

Jollibee launched its first 475sqm store in Macau on June 27. Its next location on peninsular Macau will open before the end of the year.

Flores said 60 to 70 per cent of customers in Hong Kong stores are local diners, while so far a quarter of the Macau store’s diners have been locals.

Jollibee operates 14 brands in 20 countries, with more than 4200 outlets. It is considered to be the largest Asian food company in terms of market capitalisation, valued at US$281.1 billion.

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