Boneshaker burger chain plans 20 Chinese stores
Australian burger bar Boneshaker has opened three stores in Shenzhen and now plans 20 in greater China, given the strong response to date.
Boneshaker describes its offer as “an Aussie burger with the lot” featuring beetroot, egg and pineapple, which is a new burger variation for China.
Owner Billy Petropoulos opened the first Boneshaker in Shenzhen in March last year, refining the format to the local market, before two more stores followed. The remaining 17 planned will open progressively over the next five years.
Petropolous said in an interview in his hometown of Adelaide that the market in China is young, and Shenzhen itself is just 40 years old.
He said the burgers appeal particularly to the 20-40 age group. “They love it.”
Boneshaker makes its burgers using fresh, healthy organic ingredients. It also offers local menu items such as the recently launched Peking duck fries and serves South Australian beers.