Monica Vinader opens third boutique

Jeweller Monica Vinader has opened a third boutique in Hong Kong at New Town Plaza mall.

Brand founder Monica Vinader said her vision is to bridge the gap between fashion and fine jewellery, bringing “beautiful, accessible and wearable pieces to fit the lives of real women”.

“I am delighted to continue our expansion in Hong Kong, and to bring our brand vision to more women there, and across China.”

Monica Vinader - New Town Plaza 1

Each of the store’s brass displays houses a jewellery collection, from friendship bracelets and semi-precious gemstones to ethically-sourced pave set diamond pieces. Its decor reflects Italian mid-century glamour, with a brushed brass facade lit by urchin-shaped chandeliers and a folded blush pink velvet curtain hung to the rear.

The boutique offers the brand’s signature same-day engraving service allowing buyers to personalise their purchases with names, messages, motifs or hand-drawn doodles.

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