Sweden’s Sneakersnstuff heads to Asia

Swedish boutique athletic footwear retailer Sneakersnstuff has announced plans for an Asian expansion.

According to co-founder Erik Fagerlind, the brand is targeting a presence in Seoul and Tokyo next year, after opening in Los Angeles late this year. The move is designed to smooth out options for further expansion in the region.

“It’s easier for us to open another store in Europe than another store in the US because we already have that machinery in place,” said Fagerlind. “So our focus is to build the machinery in Asia so we can open up stores.”

Sneakersnstuff has stores in Stockholm, London, Paris, Berlin and New York City.

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