Castore Hong Kong prepares for debut next month
Castore Hong Kong is set to launch next month.
The British sportswear brand will launch websites in Hong Kong, South Korea, Singapore and Japan, and will sell its men’s sportswear range in Hong Kong through local partner Harvey Nichols.
Harvey Nichols merchandising manager, menswear Marco Lau said Castore creates cutting-edge fitness apparel for athletes who demand both function and style.
“The multi-purpose use of Castore kit, from outdoor running to indoor gym training, appeals to the Hong Kong consumer and we have no doubt the brand will be a great success.”
Castore’s head of Asia, David Wakely, said Asia offers a huge opportunity for Castore.
“The brand has been incredibly well received to date by customers across the region and we are very excited to continue our growth going forward.”
Co-founder Tom Beahon said the brand’s customers in Asia tend to be professionals, either locals or expats, who take their fitness very seriously.
“So the demographic fit is perfect for us. We see huge potential among the residents and the millions of tourists who visit Hong Kong and are actively looking at locations to open a standalone Castore Hong Kong store.
“Sales in Asia are growing at 400 per cent a year and are on track to account for 40 per cent of international sales in the next 12 months.”