Fendi Mania line launches in Hong Kong

Italian fashion firm Fendi and South Korean sporting goods company Fila have collaborated on a high-end sportswear collection.

The “Fendi Mania” line was introduced earlier this year at the Milan Fashion Week, including pieces for men, women and children marked with a mashup of the logos of both brands. Launched in Hong Kong at a cocktail party at Fendi’s Landmark store in Central, it is currently available for purchase at select Fendi stores and via the brand’s online platform.

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Launch celebrations highlighting a millennial attitude and edgy fashion spirit were simultaneously held at Fendi stores in Shanghai, Tokyo, Kuwait, Paris, London, Moscow, New York and Los Angeles.

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