AI powers Estee Wonderland Christmas campaign

International skincare and beauty firm Estee Lauder has featured AI technology in its Estee Wonderland Christmas campaign in Hong Kong.

The Quantum Human technology is an automated AI scan-to-avatar system that makes the customer the hero or heroine in their own virtual fairy tale.

cecilia yeung2 Estee Wonderland Christmas campaign

The carousel-themed Estee Wonderland promotion also features pop-up counters, where visitors can take a “magical carousel ride” into a favourite childhood fairytale as their avatars travel through time in a 22-second virtual reality movie.

Estee Wonderland Christmas campaign 1

The technology is the brainchild of eight years of research and development. It uses expertise previously reserved for Hollywood productions to create virtual characters. The avatar automation process takes only a second.

Estee Wonderland Christmas campaign

Estee Wonderland Christmas campaign 2

Unlike 3D scanning, where data cannot be used in media other than 3D printing, the Quantum Human technology enables true automation of the virtual identity creation en masse in full detail. As opposed to the month-long manual process, Quantum Human brings 3D avatars to life in minutes – 10,000 times faster than the manual process – making it viable for a broad spectrum of uses.

The promotion finishes today at Estee’s Langham Place store before moving to New Town Plaza, Sha Tin from November 10-18 and Ocean Terminal at Harbour City from November 26 to December 4.

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