Tmall Indonesian Pavilion opens in time for 11.11

Chinese e-commerce giant Alibaba has officially launched its Indonesian Pavilion on Tmall Global.

The move is an effort to raise the brand awareness of Indonesian products among Chinese consumers as Alibaba’s 11.11 Global Shopping Festival approaches.

At the Shanghai launch, President of Indonesia Joko Widodo said: “Indonesia not only is renowned for its rich resources and beautiful natural environment, we are also a country known for producing some very high-quality products … I wholeheartedly present these finest products that Indonesia have on offer to all of you.”

The pavilion was achieved after discussions between the Indonesian Government and Alibaba Group on ways to collaborate on enabling Indonesian businesses to benefit from cross-border digital trade. Other initiatives discussed included helping Indonesia train up a pool of local digital talent as well as innovation in fintech.

The Pavilion is initially launched with five leading Indonesian food and beverage brands in the hope that it will open up a path for more unique and authentic Indonesian products to win over more Chinese consumers in the longer term.

Tmall’s GM of public Affairs Ryan Wang said that through the launch of the Indonesian Pavilion to spotlight local brands and hosting various activities to promote Indonesia in the run-up and during the 11.11 Global Shopping Festival, the company is demonstrating its commitment to providing Indonesian businesses a platform to showcase their quality offerings to Chinese consumers.

“We hope this will encourage other Indonesian businesses to learn more about this great opportunity and perhaps even to participate in the next 11.11 Global Shopping Festival.”

Indonesia is the newest country that has its unique products showcased in the country pavilions on Tmall Global, joining other countries such as Malaysia, Thailand, Japan, New Zealand, Spain, the US and more.

Tmall Global, a platform within Tmall, is dedicated to helping overseas brands and retailers reach Chinese consumers without the need for physical operations in China.

In recent years, Alibaba Cloud’s first data center in Indonesia was launched as a platform for the nation’s start-up industry. Cooperation has been established between its B2B marketplace and local partners to help Indonesian wholesalers find buyers from around the world, as well as various e-commerce training programs run by Alibaba’s education arm Alibaba Business School and other business units in the company’s ecosystem.


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