Tiens Group eyes global expansion after flagship success

Chinese healthcare company Tiens Group is eyeing global expansion following the success of its high-tech Shenzhen flagship store which opened in August.

According to the firm, the launch was made as a step towards global expansion, featuring a combination of technology-enhanced online and offline consumer experiences such as touch-screen computers and live product demonstrations.

The brand now plans to establish 110 branches worldwide as part of its broader strategy to create a healthcare system integrating physical retail, e-commerce, Traditional Chinese Medicine and medical facilities, as well as educational, tourism, accommodation and lifestyle experiences.

Board member and e-commerce GM Chelsea Li said experience marketing is at the cutting edge of business development trends. “We aim to bring our customers an intuitive experience of meticulous care, attentiveness, and beauty.”

Tiens’ new e-wallet app PointsWin is positioned to play a core role in the firm’s strategy, connecting the business’s blockchain-based customer network. Consumers can currently use the app to make purchases and earn rewards at any business bearing the Tiens banner.

Tiens Group chairman Li Jinyuan said: “We have always approached development by considering the world from a global perspective. These [target locations] are especially the regions involved in China’s One Belt One Road initiative.”

The flagship is located in the Tiens International Health Industrial Park in Luohu, Shenzhen.

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