Marchon Eyewear and Victoria Beckham in eyewear launch
Marchon Eyewear and Victoria Beckham Ltd have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear.
New collections developed under the agreement will roll out globally beginning Fall next year. The collections will be developed in Italy to align with Victoria Beckham’s brand aesthetic.
Paolo Riva, CEO of Victoria Beckham Ltd, said the new partnership with Marchon comes “as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders Neo Investment Partners joined the business at the end of last year”.
“Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalise on Marchon’s technical innovation, expertise in product development and global distribution network.”
President and CEO of Marchon Eyewear Nicola Zotta added: “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterises the brand’s trend-forward designs and contributing to the brand’s continued global growth.”
The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com.