The Hula opens 10-day pop-up store in Soho

Designer consignment site The Hula is celebrating its second anniversary by launching a new shopping experience, The Living Room in the heart of Soho.

Hula is an online marketplace for pre-owned designer womenswear, where products are collected by invite only to ensure the best edit and 100-per-cent authenticity. The company donates 5 per cent of net profits to partnered charities.

For 10 days next month, consumers can shop pre-owned designer womenswear, bags, shoes and accessories, with daily replenished stock from more than 4500 pieces across 700 brands at 95 per cent off retail price.

Brands in the pop-up store include Alaia, Alexander McQueen, Balenciaga, Celine, Chanel, Chloe, Dior, Gucci, Isabel Marant, Louis Vuitton, Prada, Saint Laurent, and Valentino.

A VIP preview will be held on Sunday, December 2 and Monday December 3 from 11am to 6pm, with the store open to the public from December 5 through 16 from 11am to 6pm weekdays and until 8pm weekends.

TheHula.com pop-up store is located on Level 3 of the Kong Art Space, 3 Staunton Street, Soho, Central.

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