Jeweller Graff opens Central flagship

Luxury jeweller Graff has launched a flagship store in the St George’s Building.

The new 2800sqft outlet was designed by esteemed architect Peter Marino, and is located very close to the brand’s former location. The design features expansive windows showcasing the firm’s jewels as well as a golden facade marked with signature Graff motifs.


The store contains a bridal hall with three VIP areas, alongside a dedicated timepiece display.

For the first time in Asia, Graff will be presenting a collection of flawless D-colour diamonds cut and polished from Lesedi La Rona – the second largest rough diamond ever discovered – to mark the opening of the new store.


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