M&Ms World Shanghai reopens

M&Ms World Shanghai reopened yesterday in Shanghai Shimao International Plaza.

The newly remodeled 1600sqm interactive store, which offers an immersive, personalised experience with the M&M brand to residents and tourists, remains the only one based in Asia.

M&Ms World Shanghai

The store is part of the global M&Ms retail business, which includes My M&Ms’ e-commerce sites and a B2B channel in the US and Europe.

M&Ms World Shanghai 1

The M&Ms World Shanghai experience store features a “Great Wall of Chocolate” made out of more than 1 million M&Ms, a personalised printer, and a device that scans customers to create a personalised M&Ms avatar. It also features an improved checkout experience that allows mobile payment options from Alipay, WeChat and Apple Pay.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside Retail Polls

What do you think of the new Zara logo?

    FREE NEWS BRIEFS Get breaking news delivered