La Prairie pop up opens at MGM Cotai in Macau
Swiss cosmetics brand La Prairie has opened a pop-up store at MGM Cotai in Macau to launch its Skin Caviar Luxe Cream Remastered product.
The fully immersive, 84sqm La Prairie pop up was created in partnership with DFS Group.
Passersby are invited to explore the story of the Skin Caviar Masterpiece, its design, science and indulgence.
The first section of the installation features a display telling the story of Caviar Science and how it was discovered and developed by La Prairie’s back in 1987.
In the second section, visitors can see how the design of the collection evolved, then in the third section, they can sample the products for themselves, guided by La Prairie staff.
The La Prairie pop up opened at the weekend and will run until January 7.
In an exclusive premiere, 200 VIP clients of MGM Cotai and DFS Group were invited to visit the Skin Caviar Masterpiece Remastered exhibition ahead of the public opening.