Strawberrynet turns 20

Hong Kong online beauty pioneer Strawberrynet is celebrating its 20th anniversary.

Since its launch in 1998, the e-commerce retailer has expanded to sell to more than 200 markets in 38 languages, with 24-seven pick and pack and customer services. The strawberrynet.com site carries more than 800 established international brands from Europe, the US, Japan and Korea, offering more than 30,000 items across a wide range of categories.

Its 20-year business span makes it one of the longest-running e-commerce firms globally, launching in the same era as Amazon, eBay and PayPal. The site enjoys top rankings for a beauty-focused international platform on Alexa, ComCore and Internet Retailer.

Strawberrynet began accumulating big data-style tracking since the early days of the science, making it an early adopter in using AI to understand not only its shopper behaviour, but also product trends for every category and region it traded in, allowing it to optimise and personalise offers for a better user experience.

According to a statement put out by the firm, “Strawberrynet’s partnership with the world’s major platforms gives more shoppers around the globe access to products that are authentic, and offers that range from classic to chic and newly launched items”.

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