Rihanna tipped to launch high-end brand with LVMH

Singer Rihanna is in talks with luxury firm LVMH to launch her own high-end brand, according to a report in fashion publication WWD.

Recent marketing statistics have shown that fans of the singer are 3.7 per cent more likely to buy Rihanna-branded products than are fans of any other celebrity.

Rihanna has held a creative role with Puma for more than four years, overseeing womenswear leisure gear. A 2015 collaboration between the two parties sold out in 35 minutes.

She has also launched cosmetics and lingerie brands.

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