Samsonite gets personal at new HKIA store

Samsonite has launched its first outlet at Hong Kong International Airport, in Terminal 1.

The store officially opened on Friday and stocks a broad range of the brand’s luggage and travel accessories.

It features a new personalisation service providing customers with free luggage tags, which can be embossed with their initials. The service is available for certain designated items in store using an in-house embossing machine.

The store was opened with a special ribbon-cutting ceremony, at which brand officials – including Samsonite’s president Asia Pacific Subrata Dutta and GM Hong Kong & Macau Thomas Lui were in attendance.

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