Giorgio Armani Beauty pop ups celebrate Chinese New Year
Giorgio Armani Beauty has opened two Chinese New Year pop-up stores at DFS Hong Kong.
The pop-ups opened at T Galleria Beauty By DFS, Causeway Bay and T Galleria By DFS, Canton Road respectively. Visitors were invited to participate in an Armani Beauty experience under a festive Chinese New Year theme, trying products recommended via the in-store digital app and receiving gifts upon purchase, including an exclusive gift set of the brand’s top three products.
Customers were also given professional make up consultations by Giorgio Armani Beauty Face Designers.
According to a press release promoting the opening of the Giorgio Armani Beauty pop ups, the stores “reflected Armani’s commitment to modernity whilst celebrating the traditional festival with the Asian consumers”.