Kaizen 10 Minute Haircut concept set for Asian expansion

Indonesia’s Kaizen 10 Minute Haircut franchise chain is seeking further opportunities to expand in Asia.

Jason BudiartoIn a recent interview with HKTDC’s Hong Kong Means Business online magazine, Kaizen GM Jason Budiarto says the franchise, which focuses on quick, clean haircuts, has grown rapidly from its base to three other countries in Southeast Asia and is looking at expanding further afield.

He has already entered into discussions with two potential franchisees (in the Philippines and Abu Dhabi) with whom he connected during the recent HKTDC Hong Kong International Franchising Show.

“We are planning to expand into more countries”, said Budiarto, “and not only in Southeast Asia. Currently, we are talking with a guy in Dallas, Texas, in the US. We hope to penetrate that market next year. Furthermore, there are more countries interested in Kaizen, such as Pakistan, Malaysia and the UAE.”

The firm relies heavily on social media for marketing, and has its own in-store app and hairstylist app, which provide big-data analyses on store performance. Kaizen was the first hairdresser in Indonesia to have its own apps.

Budiarto says the franchise’s primary point of difference is its emphasis on time. “We offer a quick, stylish and clean haircut at an affordable price. On the other hand, we do not plan to have services other than haircuts. And we will not provide a home-service haircut because it is inefficient in terms of travel time.

“We prefer the customers come to our shops and get a quick haircut, thus they can go back to their activities without worrying over any itchiness or a small cut after a haircut.”

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