Skechers China flagship marks brand’s 3000 milestone

Skechers China has opened a new superstore in Shenyang, the footwear brand’s 3000th globally.

The footwear brand’s largest store yet covers more than 32,000sqft, showcasing a diverse range of footwear, apparel and accessories styles for men, women and children. It features shops-in-shops for different categories and a Skechers Kids entertainment zone.

US-headquartered Skechers says it is continuing to expand its retail, sales and logistic infrastructure and is improving its customer experience with new-generation point-of-sale technologies.

“We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come,” said Michael Greenberg, president of Skechers.

China has the largest number of Skechers retail stores at 941, followed by the US at 472, and India at 222. This week Inside Retail Asia reported the company was buying out its local joint-venture partner in India and plans aggressive expansion in the market.

To date, there are 690 company-owned stores worldwide, including two opened in the US in the first quarter. The company plans to open another 70 to 80 company-owned stores and another 500 third-party owned stores this year.

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