JD teams with British Fashion Council

Chinese e-commerce giant JD has entered a partnership with the exclusive Chinese retail partner of London Fashion Week, British Fashion Council (BFC), according to WWD.

The move is a development of the current partnership through which JD and BFC have collaborated to introduced new British designers to the Chinese market via the BFC/Vogue Designer Fashion Fund. A further investment is expected to support emerging fashion talents.

“In recent years, we’ve seen emerging international designers being warmly welcomed in China, while Chinese brands and designers are gaining recognition and popularity outside of China,” Victor Hu, president of fashion and lifestyle at JD, shared with WWD.

“We saw a need for a powerful and trusted platform to facilitate cultural and resource exchange.”

“The way JD operates is a great example of how a retail giant can support the most creative and innovative designers, which in turn will lead to longer-term collaborations,” continued Caroline Rush, BFC CEO.

The e-commerce company will also use its expertise and resources to bring British fashion to Chinese consumers.

“Chinese consumers are increasingly looking for brands that will help them to express their individual style. British fashion has become popular among Chinese consumers and we will continue to bring leading brands to our consumer base by working with the BFC and directly with brands,” added Hu.

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