Izzue debuts at London Fashion Week

Izzue has become the first Hong Kong brand to stage an on-schedule fashion show at London Fashion Week.

The show, which featured both menswear and womenswear, presented the journey of a ‘1000-day escape’, reflecting on the ‘difficulties of the now’. It paid tribute to “the complications and challenges of the imagined journey – as time passes, and garments unravel, the wearer of each item is forced to repurpose or reuse their clothes,” said Izzue in a statement.

IZZUE 190219 LFW AW19 London Fashion Week  Catwalk show

Izzue falls under the umbrella of I.T Group, an extensive designer portfolio that showcases more than 300 international brands and 10 in-house labels. It has been credited as a champion of the avant-garde within the Greater China fashion industry. Izzue was founded in 1999 and now has more than 90 stores throughout Greater China, Singapore, Canada and the UK.

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