Inspiring marketing professionals on stage in Hong Kong

Some of the world’s most inspiring marketing professionals will gather in Hong Kong later this month.

MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, enterprises and innovation professionals to gather and share the latest marketing trends, exchange best marketing practices and explore new collaborations in Asia.

From defining new marketing strategies to reviewing events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in marketing.

Note: Inside Retail readers can receive a 70 per cent discount on the price of tickets: just HK$585 (Original price HK$1950).

The event will cover the theme on Generation Z in China, who represent the new age of people who have money to spend and are the future of consumption power. Winning their hearts and minds is a key challenge facing marketers today.  Two of the CMOs of popular brands and leading agencies as mentioned below will share latest insights on engaging this modern Chinese age-group unlike any generation before…

Fu Peng, one of the Gen Z panel speakers, graduated with a master degree in English literature from Sichuan International Studies University. He was the chief editor of an English motorcycle magazine for three years, before joining Italian motorcycle brand Ducati, out of passion. He oversaw Ducati’s marketing and PR in Mainland China for two years, and the management of Ducati’s dealer in Chongqing for another two years. He joined Jiangxiaobai in the middle of 2017 out of the same passion, and a mission to introduce Chinese baijiu and the unique culture to the global drinkers aboard. He is now the director of international department of Jiangxiaobai, which is one of the most popular Baijiu brands among China’s young generation. He and his team have taken Jiangxiaobai’s products to 16 countries and regions in less than half a year.

Li Hui, another panel speaker, is a partner at Yitiao, which began as a high-quality mini documentary and gained more than 20 million followers in a very short time. Later, Yitiao moved into e-commerce, aiming to build the largest online lifestyle-shopping platform in China. Yitiao’s monthly sales now exceed 100 million RMB, and the platform has more than 1 million registered users. After receiving several rounds of venture capital funding, Yitiao is now valued at US$500 million, and recognised as a pioneer of the content-creating industry in China. Li hui joined Yitiao in 2015 as a partner and editor-in-chief, overseeing the editorial and advertising departments.

MarketingPulse will be held on March 20 at the Hong Kong Convention and Exhibition Centre.
Click here for more information and to purchase tickets.

  • Note: Inside Retail readers can receive a 70 per cent discount on the price of tickets: just HKD585 (Original price HKD1950).


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