Inside the new MCM Beverly Hills global flagship store
Luxury travel and accessories brand MCM Worldwide has launched its first global flagship, in Los Angeles.
The new 4427sqft MCM Beverly Hills store on Rodeo Drive features a two-story polished brass facade designed by Kenneth Park derived from the signature studs and gems on MCM’s merchandise. This element is highlighted by the brass facets on the upper portion of the storefront, mirroring the classic design of the MCM logo plate. Flanking the facade on either side are large LED displays with dynamic content.
“MCM Beverly Hills Global Flagship location brings the brand’s luxury German heritage, innovative design, thoughtful architecture and cutting-edge technology to one of the most iconic shopping destinations in the world, Rodeo Drive,” said MCM Americas president Patrick Valeo. “We are so excited to be on Rodeo Drive as we continue our aggressive US expansion. This is our fifth location in California alone.”
Inside, the brand has integrated technology with an interactive photo booth by Hypno. The brand has incorporated an oversized custom MCM Visetos bear into the photo booth frame, giving customers the option of immediately uploading their photo to their own Instagram account. In addition, a glass mosaic handcrafted in Italy mimicking the brand’s logo is featured on the wall by the main staircase.
In keeping with the brand’s dedication to hip-hop culture, a DJ booth and bar are located on the second floor that doubles as a secluded VIP event space.
This is MCM’s 17th store in the US. The brand currently operates more than 650 stores worldwide covering more than 40 countries.