Global beauty brand Paul Penders launches in Asia
Global beauty brand Paul Penders is rejuvenating its presence in Asia with new products, a new team, and new distributors.
The brand has been on the market for almost 50 years and sells worldwide. Last year, the company opened locations in India and Singapore to grow sales.
“With the new partnerships in India and Singapore, we felt it was the right time to expand in Asia with the highest-quality skincare and cosmetics available,” said director of US and Singapore operations Bastiaan Penders. “The Asian market is experiencing both excitement and tremendous growth in vegan skin/hair care for the whole family, and our products are more attractive and suitable than ever for this market.
“The Asian consumers are more and more aware about the danger of chemicals in personal-use products and are searching for safe products. Many people have allergic reactions due to environmental issues and chemical skincare and they are looking for natural solutions,” said Penders.
“With our own R&D and independent certifications we can assure all our ingredients are safe to use. Our cosmetics are constantly monitored on safety and comply with the strictest regulations in world-wide. With our presence in Singapore we will be able to better serve distributors, retailers and consumers in Asia.”
Last year, Paul Penders International launched a manufacturing facility in the Himalayas, where products are now being made under a World Health Organisation-GMP licence using the abundant Himalayan mountain water. Its products feature 100 per cent-pure mineralised snow meltwater filtered down for more than 20 years from Mount Everest. This year, the company has launched a new vegan colour cosmetics line made with the Himalayan mountain water.
All Paul Penders’ products are cruelty free, certified vegan, Halal and EWG verified.