Dior Pink City pop up opens in Macau
Dior, in partnership with DFS and Galaxy Macau, has launched its first Dior Pink City pop up in the world as “a multi-sensorial immersive journey around Dior’s beauty icons and heritage”.
The pop up offers an opportunity for customers to experience the world of Dior fragrances, as well as receive a fragrance consultation allowing them to discover their very own Dior scent and related fresh flowers, as well as receive makeup tips and personalise gifts.
Organised like city blocks around an intersection, each of the pop-up shops offers distinctive experiences to visitors strolling through Galaxy Macau, inviting them to step into a “pink city”.
The visit begins with the pink flower shop where clients can discover Dior fragrances, before moving on to the pink library, where visitors can lounge on an exclusively designed lipstick sofa while choosing their perfect shade of pink.
The pink music hall invites guests to reenact the new Addict Stellar Shine campaign starring Cara Delevingne, with a live photocall and karaoke session. Finally, the pink cafe welcomes visitors to take a seat at the fragrance and lipstick bar while sipping on rose tea.
The Dior Pink City pop-up is located at the Promenade shops at Galaxy Macau from April 28 to June 30.