First look inside the new Apple Taiwan store

Apple Taiwan will open its second retail location – the new Xinyi A13 store – in Taipei tomorrow.

In a nod to the brand’s Chicago flagship, the new store’s glass exterior and distinctive roof house a two-storey retail area with two marble composite staircases leading downward to an underground level.

Taiwanese singer-songwriter Eve Ai will perform at the opening, kicking off a six-week “Stage for Creativity” initiative that will see local artists and creators featured at the venue.

Apple’s first official store in Taiwan opened in the Taipei 101 mall, although the majority of its products are sold via its online channel and through local authorised resellers. Around 4 million people have visited Apple Taipei 101 since its launch.

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