Orders treble just 13 days into JD’s 6.18 shopping festival
Thirteen days into the 20-day 6.18 shopping festival, JD has already achieved a three times the turnover of last year’s event, and double the orders.
More than 90 per cent of Hong Kong purchases have been conducted through mobile devices, and geographically, consumers from New Territories accounted for nearly 40 per cent of sales.
The top five categories in sales and volume so far (not in order) are computers, smartphones, household electronics, digital appliances and groceries. JD singled out smartphones and household electronics as the biggest-moving categories compared with last year.
Electronics attracted the greatest number of Hong Kong consumers with orders showing quadruple growth. Besides smartphones, products like electric fans, vacuum cleaners, air purifiers and dehumidifiers are proving popular.
Food and beverage is another hot category, tripling in order size, with turnover up 50 per cent. This includes groceries such as instant hotpots, snacks, dried nuts and biscuits.
Despite the high volumes, JD says the sales and growth rate for the first 13 days were “in line with expectations”.