Beauty&You by The Shilla Duty Free chalks up first year at HKIA

The Shilla Duty Free is celebrating the first anniversary of its Beauty&You travel retail concept at the Hong Kong International Airport (HKIA).

The brand is holding a series of anniversary special offers, pop-ups, and retailtainment activities to mark the event, culminating in a performance of Kpop girl group Red Velvet, The Shilla’s brand ambassadors.

“We are thankful to be able to closely collaborate with brand partners to bring excitement to our outlets,” said Shilla Travel Retail Hong Kong MD Changha Shin. “Looking forward, we will continually seek ways to offer a myriad of new brands and deliver more exciting beauty retailtainment experiences to the diverse demographic of travellers at one of the world’s busiest airports.”

Starting June 28, the Beauty&You curated zones at the East Hall South and East Hall North stores will be transformed into three dedicated retailtainment areas: live make up shows, “Perfume Playground” and “MIA: Men in Action”.

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