Spring/Summer Hong Kong Fashion Week opens

The 26th HKTDC Hong Kong Fashion Week for Spring/Summer has opened at the Hong Kong Convention and Exhibition Centre (HKCEC).

The show, organised by the Hong Kong Trade Development Council (HKTDC), will run until Thursday, and has gathered around 1000 exhibitors from 12 countries and regions to present the latest fashion designs, international brands, garments, fabrics and accessories.

This year’s show features 11 pavilions, including a debut appearance by the town of Humen, close to Dongguan City in Guangdong, which has built a reputation as a producer of quality womenswear and children’s wear. Also setting up pavilions for the first time are the Federation of Indian Chambers of Commerce and Industry, Indonesia and Thailand SME Development Banks, Kalasin province from Thailand, as well as Yuecheng district, Shaoxing and Yinzhou district, Ningbo from Mainland China.

To create more business opportunities for exhibitors, the HKTDC has organised 91 buying missions from 42 countries and regions to visit Hong Kong Fashion Week, with more than 3670 companies represented.

Various themed zones have been set up to showcase the latest fashion collections from around the world. The Corporate Fashion and Uniforms zone returns alongside the Hong Kong Designers Uniform Design Showcase. At the Fashion Gallery, which presents high-end fashion and designer collections, Hong Kong company MsEnvy is launching a high-end silk patterned womenswear collection. The International Fashion Designers’ Showcase brings fashion accessories inspired by the hiragana characters created by renowned Japanese calligrapher Saori Kunihiro.

The Fashionable Sportswear, Intimate Wear & Swimwear zone features the latest Swim & Sweat collection from Thai womenswear brand Wakingbee, which has created unique garments capable of being used both as sportswear and swimwear. The Womenswear zone presents a wide range of fashion collections, with exhibitors including Hong Kong company Bazestation Clothing, which has developed personalised designs for international retail brands.

Innovative technologies are helping to kickstart a revolution in the fashion industry, and this year’s fair focuses on how high-tech ideas are being incorporated into fashion designs and business processes. At the Fashion Tech & Trade Services zone, local company iGarment is showcasing its cloud-based garment management system, which allows retailers to facilitate the handling of the whole production process. PAD System International Limited presents a system that combines pattern making, design and collaboration, allowing designers to access files from the cloud and digitise the whole design development process from pattern design and grading to marker planning.

Various seminars are being held as part of Hong Kong Fashion Week to bring participants up to date on the latest industry trends and technological developments. The first seminar examined the upcoming trends for menswear, womenswear and accessories for the Autumn/Winter 2020/21 season, giving industry players a clearer idea of where the business opportunities will be. Today’s seminar features Dr Li Li, Associate Professor, Institute of Textiles and Clothing at Hong Kong Polytechnic University, who will talk about the business opportunities presented by her team’s work in developing infrared textiles that have insulating, germ-resisting and microcirculation-boosting capabilities.

To help the industry maximise the benefits of e-commerce trends, the “New Retail Era: Fashion x E-commerce Strategies” seminar tomorrow will bring together several industry leaders to present. Leading Asian influencer platform Cloudbreakr will explore ways to use artificial intelligence to establish marketing plans for online influencers in a bid to increase brand affinity and facilitate sales conversion. International online shopping platform Zalora will share strategies to increase brand strength through data marketing and brand collaboration, while ECMS Global will introduce a cutting-edge cross-border logistics solution that aligns with the fashion industry’s online shopping retail model.

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