South Korea’s School Food eyes broad Asian growth after Hong Kong debut
School Food, the South Korean grab-and-go retail concept, is rolling out stores in Hong Kong and eyeing other Asian markets.
The company is about to open its third store in Hong Kong, at Tseung Kwan O’s Metro City Plaza.
The venue serves casual Korean food and snacks such as mari and gimbab to give local cuisine lovers an easy way to enjoy Korean food.
“Hong Kong is one of the world’s greatest food cities where global delicacies are attracting locals and tourists all year round,” said operating firm SF Innovation’s CEO Lee Sang-yoon.
“We would like to contribute to the globalisation of Korean food by increasing School Food’s brand and menu competitiveness in Hong Kong”.
School Food is aiming for further expansion in the Southeast Asian region later this year, with potential markets including Vietnam and Thailand where South Korean brands, fashion and entertainment is hugely popular.