Italian streetwear label GCDS opens its first store in Greater China

Italian streetwear label GCDS (God Can’t Destroy Streetwear) has opened its first store in Hong Kong.

The brand’s first store in Greater China, it is opening at the new cultural-retail destination K11 Musea in Kowloon, billed as a destination for immersive experiences of art, culture and commerce.

The new 1300sqft-plus store takes cues from the brand’s aesthetics, featuring a greyish-white shade with bold pops of colors to create a visual balance. Geometric installations are used for product display and to seamlessly connect the entire retail space.

GCDS was founded in 2015 by brothers Guliano and Giordano Calza, combining retro and streetwear elements in its designs to create unconventional quality streetwear collections.

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