Nespresso Hong Kong launches local selection at K11 Musea
Nespresso Hong Kong has launched a new boutique at K11 Musea featuring more than 50,000 square feet of green walls.
The walls are meant to serve as a reaffirmation of the brand’s commitment to sustainability by unveiling their collaboration with the Nature Discovery Park at K11 Musea to offer planting workshops to members of the public.
The new 452sqft boutique is Nespresso’s fifth retail store in Hong Kong. The space features sustainable elements, such as table-tops made of used coffee grounds from the Nespresso factory in Switzerland, wood sourced from reforestation programmes, and a capsule recycling collection point where guests can drop off their used capsules.
A new set of “Hong Kong Selection” coffee assortment is available exclusively at the new boutique to celebrate its opening, featuring five well-loved coffee capsule flavours by Hong Kong consumers.
The Nature Discovery Park will also showcase Nespresso’s latest Re:Cycle bike created in collaboration with Swedish bike brand Vélosophy. Nespresso has globally launched a limited quantity of 1000 city bikes made from recycled aluminium coffee capsules, designed to illustrate the potential of recyclable aluminium and to inspire customers to recycle their capsules.