Brunello Cucinelli Hong Kong opens new flagship store at K11 Musea

Brunello Cucinelli Hong Kong has opened its fourth store, at K11 Musea.

The Italian luxury fashion brand’s new store is located on the ground floor of the shopping centre, with a facade facing Tsim Sha Tsui. Emphasising an “Italiano” concept, the new store adopts a contemporary design to reflect the distinctive aesthetics and identity of the brand, which have their origins in the ancient hamlet of Solomeo in central Italy.

In the store, the brand’s ‘tone-on-tone colour palette’ is juxtaposed with suede and metal bronze finishing. Italian travertine marble accents features against wooden flooring.

The new store is divided into two living areas, separated by a cosy coffee lounge. The Hong Kong exclusive VIP fitting room has its own ensuite bathroom for the comfort and privacy of customers. 

Menswear, womenswear and lifestyle collections, including trunks and travel essentials made of leather and jute, as well as an array of lifestyle products such as candles, diffusers and plush toys are on display.

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    jeffrey b posted on October 9, 2019

    If Cucinelli is so committed to humanity, he doesn't seem to have anything to say about the situation in China (nor the growing number of his boutiques there). Opening up a shop in Hong Kong while the city is burning seems to be bad timing... reply

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