Eatigo Hong Kong aims to double its reach within the next year
Restaurant table-filler app Eatigo is set to double the user numbers and outlets it represents over the next year.
The restaurant reservation platform helps restaurants fill up empty tables by offering discounts to diners at different times of the day through its mobile app.
Eatigo operates in Hong Kong, Thailand, Singapore, Malaysia, the Philippines and Indonesia. In Hong Kong it already has more than 1 million users and represents more than 1000 restaurants.
“We’re trying to drive sustainable traffic to restaurants outside lunch and dinner time by introducing different pricing so we can influence customer behaviour, something that’s already common in the airline industry,” said Eatigo Hong Kong’s GM Kenneth Liu in an interview with HKTDC publication Hong Kong Means Business.
“On the supply side, we’re trying to get more interesting selections and make it more local, reaching out to the New Territories, Tung Chung and Lantau Island. Even if a customer has a low budget of less than HK$100, we want to offer them something. Our aim is to make Eatigo a frequency app, something that can be used at McDonald’s, Subway, or in local cha chaan tengs [Hong Kong-style cafes]. We want to become more local, more mass market.”
Liu added that the firm plans to add more interesting merchants to their portfolio in the coming year and reach 2 million users by December next year. The firm plans to engage in more creative marketing, potentially using offline roadshows and press conferences to promote the brand. It plans to add more quick-service restaurants and high-end or Michelin-starred restaurants to its platform.