HKTDC’s MarketingPulse

Taking place in Hong Kong, MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, innovation professionals and enterprises to gather and share the latest marketing trends, exchange best marketing practices and explore new collaborations in Asia.

From contents defining new marketing strategies to events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in the markets.

About the Event

Date: 21 March 2018 (Wednesday)

Venue: Hong Kong Convention and Exhibition Centre

1 Expo Drive, Wan Chai, Hong Kong


Opening Session
09:30 – 09:40

Welcome Remarks

  • Mr Raymond Yip
    Acting Executive Director, Hong Kong Trade Development Council

Opening Remarks

  • Mr YUNG Wai-hung, Philip, JP
    Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
Plenary Session 1 – The Brands’ Stories
09:40 – 11:00 World leading brands to share the tricks and tips driving their success.


  • Ms Sara Riis-Carstensen, Head of Global Branding
    De Beers
  • Mr Kei Suzuki, Director
    Ryohin Keikaku Co., Ltd. (MUJI)
11:00 – 11:15 Coffee Break
Concurrent Plenary Sessions
11:15 – 12:30 Plenary Session 2 – Marketing in the Social World
Top brands and social media platforms to unveil the next wave of social and digital trends that disrupt global marketing practice.


11:15 – 12:30 Plenary Session 3 – Innovation Shapes New Marketing Frontiers
Award-winning creative entities to share their insights on how creative innovation shapes new frontiers to market the brands, enhance the user experience and brand loyalty through new immersive experience.


12:30 – 14:00 VIP Luncheon (by invitation only)


Concurrent Breakout Sessions & Dialogues with Creative Minds Series
14:00 – 15:30 Breakout Session 1 – Asia Is More Diverse Than You Think
Cream of the crop brands, content creator (influencer) and influencer marketing expert to share their insights on influencer engagement driving brands’ success.


  • Dr Royce Yuen JP, Co-founder and CEO


14:00 – 15:30 Breakout Session 2 – The Right Marketing Moves in China
How brands stay cool in China? Market-savvy CMOs of the popular brands in China and leading agencies or creative minds will share their insights on the unique China market and how their strategies matches the mainland customers’ appetite.


14:00 – 14:45 Dialogues with Creative Minds Series 1 – Dialogue with Women Marketers


14:55 – 15:40 Dialogues with Creative Minds Series 2 – Branding and Marketing Tips for Start-ups


  • Mr Alvin Lam, Managing Partner
    T12M Ventures Ltd.


15:30 – 15:40 Coffee Break
15:40 – 17:00 Breakout Session 3 – The Creative Story of Content Marketing
Creative experts to share practical tips & brilliant cases about the storytelling of brands, and how marketing contents are orchestrated nowadays.


15:40 – 17:00 Breakout Session 4 – How Big Data Changes the Face of Marketing?
Unveil how big data & programmatic tools drive marketing strategies for brands and the future of AI.In association with:


17:00 – 18:00Happy Hour

*Information is subject to change without prior notice.

Booth No. : 3E-A10


APSIS Asia Limited

Booth No. : 3D-A10


Designercity (HK)

Booth No. : 3D-C07

elevate digital-min

Digital Services Limited

Booth No. : 3D-A12


eMotionLab Limited

Booth No. : 3D-A05


GoAnimate Hong Kong Limited

Booth No. : 3D-B05


Mindstec Asia Limited

Booth No. : 3D-C05

uc now-min

Now Communication Company Limited

Booth No. : 3E-A12


One Media Solution Limited

Booth No. : 3D-C08


PopSquare Limited

Booth No. : 3D-B08


QS Search Limited

Booth No. : 3D-C06


Strategic Digital Marketing Company Limited

Booth No. : 3D-A03


Teksbotics (Hong Kong) Limited

Booth No. : 3D-B02


The Hong Kong Fixer Productions Limited

Booth No. : 3D-B07


Wintech Honda Development Limited

Booth No. : 3D-B04


  • Marketing agencies
  • Media and publishers
  • Marketing platforms
  • CMOs
  • Creative directors
  • Digital strategists
  • Branding consultants
  • Key Opinion Leaders (KOLs)


  • CEOs, CTOs, CDOs
  • Brand owners
  • Retailers | Shopping malls
  • Hotels | Hospitality | F&B brands
  • OEM | ODM developing brands

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