HKTDC’s MarketingPulse

Taking place in Hong Kong, MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, innovation professionals and enterprises to gather and share the latest marketing trends, exchange best marketing practices and explore new collaborations in Asia.

From contents defining new marketing strategies to events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in the markets.

About the Event

Date: 21 March 2018 (Wednesday)

Venue: Hong Kong Convention and Exhibition Centre

1 Expo Drive, Wan Chai, Hong Kong

Tickets

Opening Session
09:30 – 09:40

Welcome Remarks

  • Mr Raymond Yip
    Acting Executive Director, Hong Kong Trade Development Council

Opening Remarks

  • Mr YUNG Wai-hung, Philip, JP
    Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
Plenary Session 1 – The Brands’ Stories
09:40 – 11:00 World leading brands to share the tricks and tips driving their success.

Speakers

  • Ms Sara Riis-Carstensen, Head of Global Branding
    De Beers
  • Mr Kei Suzuki, Director
    Ryohin Keikaku Co., Ltd. (MUJI)
11:00 – 11:15 Coffee Break
Concurrent Plenary Sessions
11:15 – 12:30 Plenary Session 2 – Marketing in the Social World
Top brands and social media platforms to unveil the next wave of social and digital trends that disrupt global marketing practice.

Speakers

11:15 – 12:30 Plenary Session 3 – Innovation Shapes New Marketing Frontiers
Award-winning creative entities to share their insights on how creative innovation shapes new frontiers to market the brands, enhance the user experience and brand loyalty through new immersive experience.

Speakers

12:30 – 14:00 VIP Luncheon (by invitation only)

Speaker

Concurrent Breakout Sessions & Dialogues with Creative Minds Series
14:00 – 15:30 Breakout Session 1 – Asia Is More Diverse Than You Think
Cream of the crop brands, content creator (influencer) and influencer marketing expert to share their insights on influencer engagement driving brands’ success.

Moderator

  • Dr Royce Yuen JP, Co-founder and CEO
    MaLogic

Speakers

14:00 – 15:30 Breakout Session 2 – The Right Marketing Moves in China
How brands stay cool in China? Market-savvy CMOs of the popular brands in China and leading agencies or creative minds will share their insights on the unique China market and how their strategies matches the mainland customers’ appetite.

Speakers

14:00 – 14:45 Dialogues with Creative Minds Series 1 – Dialogue with Women Marketers

Speakers

14:55 – 15:40 Dialogues with Creative Minds Series 2 – Branding and Marketing Tips for Start-ups

Moderator

  • Mr Alvin Lam, Managing Partner
    T12M Ventures Ltd.

Speakers

15:30 – 15:40 Coffee Break
15:40 – 17:00 Breakout Session 3 – The Creative Story of Content Marketing
Creative experts to share practical tips & brilliant cases about the storytelling of brands, and how marketing contents are orchestrated nowadays.

Speakers

15:40 – 17:00 Breakout Session 4 – How Big Data Changes the Face of Marketing?
Unveil how big data & programmatic tools drive marketing strategies for brands and the future of AI.In association with:

Speakers

17:00 – 18:00Happy Hour

*Information is subject to change without prior notice.
ac-min

AlphaConcepts.co

Booth No. : 3E-A10

apsis-min

APSIS Asia Limited

Booth No. : 3D-A10

mirum-min

Designercity (HK)

Booth No. : 3D-C07

elevate digital-min

Digital Services Limited

Booth No. : 3D-A12

emotion-min

eMotionLab Limited

Booth No. : 3D-A05

goanimate-min

GoAnimate Hong Kong Limited

Booth No. : 3D-B05

mindstec-min

Mindstec Asia Limited

Booth No. : 3D-C05

uc now-min

Now Communication Company Limited

Booth No. : 3E-A12

OM-min

One Media Solution Limited

Booth No. : 3D-C08

popsquare-min

PopSquare Limited

Booth No. : 3D-B08

360-min

QS Search Limited

Booth No. : 3D-C06

sdmc-min

Strategic Digital Marketing Company Limited

Booth No. : 3D-A03

teksbotics-min

Teksbotics (Hong Kong) Limited

Booth No. : 3D-B02

hkfixer-min

The Hong Kong Fixer Productions Limited

Booth No. : 3D-B07

W-min

Wintech Honda Development Limited

Booth No. : 3D-B04

Marketers

  • Marketing agencies
  • Media and publishers
  • Marketing platforms
  • CMOs
  • Creative directors
  • Digital strategists
  • Branding consultants
  • Key Opinion Leaders (KOLs)

Users

  • CEOs, CTOs, CDOs
  • Brand owners
  • Retailers | Shopping malls
  • Hotels | Hospitality | F&B brands
  • OEM | ODM developing brands
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