social media Archives - Inside Retail

Ihop name change a PR disaster – or was it?

How an Ihop name change turned out to be a hugely successful publicity stunt.

Facebook fighting clickbaiting posts

Facebook will this week begin demoting news feed posts from people and pages that use clic…

China social media marketing explained in new book

A Hong Kong based marketing specialist has published a guide to China social media marketi…

Social media and customer complaints

Six key tips for handling customer complaints on social media.

Students nabbed selling counterfeit goods on social media

Hong Kong Customs officers have arrested three students for allegedly selling counterfeit …

Boom in teenage arrests for selling counterfeit goods online

Hong Kong Customs officials report they have arrested a record number of teenagers for sel…

Clothing rail displays social media likes

O2 Business has installed a digital clothing rail in UK department store Tyrers, which dis…

Facebook urges retailers to engage over Christmas-New Year

Facebook suggests three ways for brands and marketers to connect with the people that matt…

Customer service in the Retail Revolution

Timothy Kua looks at how savvy retailers can mitigate the risks of social media and win th…

Making social media work for SMEs

Dr Karen Reddington looks at strategies to make social media work for SMEs.

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